Our Story

Beard and Lady was started by Lance and Lacey Hendrix as an apothecary inspired personal care and grooming product line. The company has expanded to renovate a historic hotel and develop a "mercantile" styled storefront to carry its products, providing a unique Ozark experience. 

Lacey grew up in the Boston Mountain region of the Ozarks and is returning home to her roots. She lived in Schaberg, hunted deer, stayed at the Chester House Inn, attended Mountainburg schools and the University of Arkansas Fort Smith.  She met Lance (originally from New Iberia, Louisiana) who proposed to her at Clear Creek, then married her in Tyler, Texas and whisked her off to a foreign land in 2007. 

Lacey grew up inspired by her mother's use of natural remedies, healthy ingredients, and travel. Guided by her desire to explore, she spent her first year of marriage living in Egypt taking in the diverse oils, tastes of rose, and scent of cardamom in the air. Lacey worked for four years empowering refugees to connect with employment. Combining her background in natural ingredients and unique tastes with a spirit of entrepreneurship she started Beard and Lady in 2015. The woman owned company started after suggesting to friend's Rhett and Link that they needed a beard oil and lip balm. 

Beard and Lady started by creating personal care and grooming products for men and women with unique flavors and scents which enhance the chemistry of relationships. Lance and Lacey both love to rebirth historic and antique elixirs as well as buildings! They have renovated a farmhouse, church, and now a hotel bed and breakfast all from the 1880s. They had a desire to breath life into the Chester House Inn as a hotel again, add an event space, a stage, use their products in a hotel setting, and have a brick and mortar space to sell their products and general store merchandise.

Beard and Lady thrive on going beyond the surface to have genuine and deep connections and conversations with the people in our lives. Beard and Lady will continue to use the highest quality ingredients in both its products, store, and at the Beard and Lady Inn to create a unique Ozark adventure. We trust you will "Experience the Chemistry" in the Ozarks.

Visit the Beard and Lady Website at www.beardandlady.com